The Digital Supply Network: A New Era of Supply Chain Visibility & Resiliency

Recorded On: 11/30/2017


Complex supply chain networks are not the only challenge facing manufacturing’s supply chain leaders. They also face complex choices about how to utilize technology and data analytics to drive innovation and enable new market growth.  In this webinar, Cindy Elliott and Prof. Swink take A look at how global complexity and market dynamics are putting unprecedented pressures on supply chain operations, and how location intelligence helps manufacturers to visualize and analyze supply chain strengths and weaknesses to improve business continuity and advance new supply chain capabilities. 




Esri, the global market leader in geographic information system (GIS) software, offers the most powerful mapping and spatial analytics technology available. Since 1969, Esri has helped customers unlock the full potential of data to improve operational and business results. Today, Esri software is deployed in more than 350,000 organizations including the world’s largest cities, most national governments, 75 percent of Fortune 500 companies, and more than 7,000 colleges and universities. Esri engineers the most advanced solutions for digital transformation, the Internet of Things (IoT), and location analytics to inform the most authoritative maps in the world.

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Cindy Elliott

Global Market Strategy, Manufacturing, Esri and Senior Industrial Fellow, Aston Business School

For more than fifteen years, Cindy Elliott has worked with global manufacturers and enterprise class technology companies to help influence customer-focused business transformation. In her current role at Esri, Cindy leads the company’s go-to-market strategy for the manufacturing industry and helps to shape the role of geospatial analytics within the manufacturer’s business growth strategy related to new market analysis, supply chain and services. Prior to Esri, Cindy worked at PTC (Boston, MA) for seven years where she helped launch a new business segment for Connected Service. Additionally, Cindy holds a Senior Visiting Industrial Fellow position at Aston Business School in Birmingham, UK and is an established thought leader on servitization and advanced services. Cindy has completed the Program for Leadership Development at Harvard Business School and has earned a Master’s of International Management at the Thunderbird Graduate School.

Morgan L. Swink

Information Systems and Supply Chain Management (INSC), Neeley School of Business, Texas Christian University

Morgan Swink is the Eunice and James L. West Chaired Professor of Supply Chain Management in the Neeley School of Business at Texas Christian University. He also serves as the Executive Director of the Center for Supply Chain Innovation at the Neeley School. He teaches in areas of supply chain management, project management, innovation management, and operations strategy. Dr. Swink’s current research projects address cutting edge competencies in supply chain management, financial impacts of supply chain management, collaborative integration, supply chain organizational structures, innovation initiatives and project success factors. He was recently ranked among the top ten innovation management scholars in the world, and among the top 75 most productive operations management scholars.

Dr. Swink is the former Co-Editor in Chief for the Journal of Operations Management, a top academic supply chain management journal. He serves as associate editor for several other journals. He is the immediate past president of the Decision Sciences Institute, as well as serving as chair of the Research Strategies Committee and a member of the board of directors for CSCMP. He has co-authored two supply chain operations text-books, one managerial book on supply chain excellence, and more than 75 articles in a variety of academic and managerial journals. He has won several research and teaching awards, including the 2016 Research and Creativity Award at TCU. Dr. Swink consults and leads executive workshops and seminars in supply chain management best practices, cross-organizational integration, project management, operational flexibility, and breakthrough thinking for innovation and productivity.

Past academic postings include Michigan State University (1998-2010) and Indiana University (1988-1998). Before becoming a professor, Dr. Swink worked for 10 years in manufacturing and product development positions at Texas Instruments Incorporated. He holds a BS in Mechanical Engineering from Southern Methodist University (83), an MBA from the University of Dallas (86), and a Ph.D. in Operations Management from Indiana University (92).

General Information

Telephone: 202-637-3000
Fax: 202-637-3182


For all program inquiries, please contact:

John Purcell


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Jennifer Drogus


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Event Recording
11/30/2017 at 2:30 PM (EST)   |  60 minutes
11/30/2017 at 2:30 PM (EST)   |  60 minutes Please select the button below to launch live program.
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