From Strategy to Deployment: Getting Started with Augmented Reality

Recorded On: 02/08/2018

For many leading manufacturers, Augmented Reality is delivering value today by bridging the gap between the wealth of digital information available to us and the physical world where we apply it. While outcomes for many of these companies have been strong, their paths to adoption have been varied. PTC’s CEO Jim Heppelmann and Harvard Business School’s Prof. Michael Porter examined these approaches in their recent article in the Harvard Business Review titled “Why Every Organization Needs an Augmented Reality Strategy.”

This webinar will provide insight and guidance into the key strategic choices and deployment approaches companies should consider along their AR journey. From leadership to execution, this session will provide a road map for how companies should deploy AR, as well as the critical choices companies will face integrating AR into their strategy. 



PTC (NASDAQ: PTC) is a global provider of technology platforms and solutions that transform how companies create, operate, and service the “things" in the Internet of Things (IoT). The company's next-generation ThingWorx® technology platform gives developers the tools they need to capture, analyze, and capitalize on the vast amounts of data being generated by smart, connected products and systems. PTC's award-winning CEO, considered an industry thought leader, co-authored the definitive guides to the impact of the IoT on business in the Harvard Business Review.

Rocky Jung

Senior Business Analyst, PTC

As the Senior Business Analyst for PTC’s Corporate Marketing organization, Rocky is responsible for providing analysis on emerging technologies to PTC’s Thought Leadership group.  He’s an accomplished market analyst, having held positions in Corporate Strategy, Corporate Development, in addition to Corporate Marketing. He received a BS in Business Management and Finance from Virginia Commonwealth University.

Jon Lang

Lead Principle Business Analyst

Jonathan Lang is Lead Principal Analyst for PTC’s Thought Leadership group. He is an accomplished technology market analyst, providing advisory to the full ecosystem – investors, enterprises, and vendors – on the impact of emerging technologies and digital transformation.

Caroline McManus

Corporate Strategy Senior Analyst, PTC

As a Senior Corporate Analyst for PTC’s Strategy organization, Caroline is responsible for leading and supporting projects focused on shaping PTC’s strategic initiatives that drive growth, profitability, sustainability and differentiation. She conducts both primary and secondary research to better understand markets trends, technologies and end user needs. Caroline received a BS in Business Management, with a concentration in Strategic Management, from Babson College.


02/08/2018 at 2:00 PM (EST)   |  60 minutes
02/08/2018 at 2:00 PM (EST)   |  60 minutes Please select button below to launch program. For the live presentation, you will be able to login up to 15 minutes prior to the start time.
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