Executive Forum: Why Every Organization Needs an Augmented Reality Strategy

Recorded On: 11/01/2017


Missed any part of the discussion with top manufacturing leaders on Augmented Reality and the Industrial Internet of Things? Register to receive access to the recording. 


Program Agenda:

Tech Breakthroughs Megatrend

  • Sahil Bhardwaj, Director of Corporate and Business Strategy, PwC 

"Data is the new oil". "Every company is a technology company". "Pace of tech adoption is accelerating". One cannot escape the "technology is key to survival and differentiation" commentary these days. At PwC, we have identified the "Essential 8" technologies, applicable across industries, but particularly relevant to manufacturing companies today. We also maintain that every C-Suite needs to get smarter about these technologies, and have an emerging technology strategy in place.

Join Sahil Bhardwaj, Corporate Strategy Director at PwC, for an interactive discussion on the Essential 8 technologies, their potential applications, and the "so what" for leaders at manufacturing companies.

Keynote: Why Every Organizations Needs an Augmented Reality Strategy  

In advance of their third article in the Harvard Business Review, Michael Porter and Jim Heppelmann will share why every organizations needs an AR strategy. There is a fundamental disconnect between the wealth of digital data available to us and the physical world in which we apply it. AR is the solution.

While challenges in deploying AR remain, pioneering organizations, including Amazon, General Electric, Mayo Clinic, and the U.S. Navy, are already seeing a stunning impact on quality, productivity, and other measures of performance. This keynote provides a road map for how companies should deploy AR and lays out the critical choices companies will face in integrating AR into strategy and implementing it.

Panel: Industrial AR Adoption and Impact

  • Moderator: Michael M. Campbell, EVP ThingWorx Platform, PTC
  • Panelists:
    • CJ Warner, EVP Operations, Andeavor
    • Susanne Lauda, Director, Global Advanced Manufacturing Technology, AGCO Corporation
    • Ross Neumann, Senior Producer, Lowe’s Innovation Lab

In partnership with:


James E. Heppelmann

President and Chief Executive Officer, PTC

James (Jim) Heppelmann is the president and chief executive officer (CEO) of PTC, responsible for driving the company's global business strategy and operations. During Mr. Heppelmann's leadership tenure, PTC has assembled the industry's most comprehensive technology capabilities to enable companies to create, connect, analyze, operate, and service the products and systems that comprise the Internet of Things. He also serves on PTC's Board of Directors.

Mr. Heppelmann has emerged as a driver and thought leader in the Internet of Things (IoT) space. Together with Harvard Professor Michael E. Porter, he has co-authored two highly influential articles regarding the transformational impact of the Internet of Things on business, including the November 2014 Harvard Business Review cover story “How Smart, Connected Products are Transforming Competition," and the companion “How Smart, Connected Products are Transforming Companies" published in the October 2015 Harvard Business Review. In 2015 Mr. Heppelmann was named “IOT CEO of the Year" by PostScapes, “Technology CEO of the Year" by the Massachusetts Technology Leadership Council, and received the “CAD Society Leadership Award" for his work with the Internet of Things.

A dynamic speaker, Mr. Heppelmann has been featured as a keynote presenter at the National Association of Manufacturers (NAM) events on topics such as “How Smart, Connected Products Are Redefining Manufacturing" and was a featured speaker on “the role of digitization in America's advanced industries" at the Brookings Institution. He has been published and quoted in numerous global business and trade media, including The Wall Street Journal, Forbes, and Bloomberg Businessweek. Mr. Heppelmann is a member of the board of directors at SENSATA, a world leader in automotive and industrial sensors and controls. He serves as a member of the Dean's advisory board at the University of Minnesota College of Science & Engineering, and is an executive advisory board member of the national FIRST (For Inspiration and Recognition of Science and Technology). Mr. Heppelmann was recently recognized as one of the “Top 100 CEO Leaders in STEM" by the STEM connector organization.

Michael E. Porter

Bishop William Lawrence University Professor, Harvard Business School

Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy, economic development, the environment, and health care. His extensive research is widely recognized in governments, corporations, NGOs, and academic circles around the globe. His research has received numerous awards, and he is the most cited scholar today in economics and business. While Dr. Porter is, at the core, a scholar, his work has also achieved remarkable acceptance by practitioners across multiple fields.

Dr. Porter's initial training was in aerospace engineering at Princeton University. He then earned an M.B.A. from Harvard Business School and a Ph.D. in Business Economics from Harvard's Department of Economics. His research approach—applying economic theory to complex systemic problems—reflects these multidisciplinary foundations. In 2000, Harvard Business School and Harvard University jointly established the Institute for Strategy & Competitiveness to provide a home for his research.

Michael Porter has taught generations of students at Harvard Business School and across the entire University, as well as business, government, and health care leaders from around the world. He serves as an advisor to business, government, and the social sector. He has been strategy advisor to leading U.S. and international companies, served on Fortune 500 public boards, and played an active role in U.S. economic policy at the federal and state levels. He has worked with heads of state from around the world on economic development strategy.

Professor Porter is the recipient of twenty-two honorary doctorates and several national and state honors. He received the first ever Lifetime Achievement Award from the U.S. Department of Commerce for his contribution to economic development, and has been elected an Honorary Fellow of the Royal Society of Edinburgh and other honorary societies. In 2000, he was named a University Professor by Harvard University, the highest recognition that can be awarded to a Harvard faculty member.

Sahil Bhardwaj

Director, Corporate and Business Strategy, PwC Strategy&

Sahil has 16 years of consulting, product development and operational execution experience in the tech industry.  He has developed multi-million dollar products, put multi-billion dollar companies on growth path, managed global product portfolios and gron geographically distributed teams.  

At PwC Strategy& he specializes in business transformation and corporate strategies. That focus includes the development and execution of growth and operational strategies (including portfolio, go-to-market, pricing, and supply chain).  He is a leader in the firm's tech-trends ideation efforts; focused on disruptive trends (AI, IoT, Drones etc.) and their business implications.  He has authored a number of thought papers in this area including, Tech Breakthroughs Megatrend, Enabling a Sustainable Fourth Industrial Revolution and The new digital reality: Nine trends rewriting the rules of the business.

Sahil received his MBA from the Haas School of Business, UC Berkeley, and a Bachelor of Technology in Computer Science from the Indian Institute of Technology (IIT) where he was awarded the President’s Gold Medal.

General Information

Email: leadingedge@nam.org 
Telephone: 202-637-3000
Fax: 202-637-3182


For all program inquiries, please contact:

John Purcell


If you would like to become a sponsor of the NAM's Leading Edge Series, please contact Robert Scott, Director, Strategic Development at rscott@nam.org or 773-853-2843


Tech Breakthroughs Megatrend
11/01/2017 at 9:15 AM (EDT)   |  165 minutes
11/01/2017 at 9:15 AM (EDT)   |  165 minutes Please select the button below to launch live program.
Keynote: Why Every Organizations Needs an Augmented Reality Strategy
Recorded 11/01/2017
Recorded 11/01/2017
Panel: Industrial AR Adoption and Impact
Recorded 11/01/2017
Recorded 11/01/2017
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