Overview

Overview

In much of the world, water is undervalued and underpriced. Therefore, businesses often overlook its actual value to operations. Real and potential risks ranging from rationing and price increases to insufficient quality and increasing regulations can disrupt operations, threaten product quality, increase the cost of doing business and curtail growth. The costs of these risks far exceed the price paid for water but are usually not factored into a company’s water bill, making them nearly invisible.

 Operating in a water scarce environment requires integrating water management into business strategy and planning. However, the disconnect between market price and risk makes it hard to make the business case to invest in strategies that protect against water-related challenges, or to make optimal decisions about locating or expanding operations. Companies need data and information to monetize water-related business risks and understand the gap between what they pay for water today and the potential costs of water risks.