Overview

Overview

For many leading manufacturers, Augmented Reality is delivering value today by bridging the gap between the wealth of digital information available to us and the physical world where we apply it. While outcomes for many of these companies have been strong, their paths to adoption have been varied. PTC’s CEO Jim Heppelmann and Harvard Business School’s Prof. Michael Porter examined these approaches in their recent article in the Harvard Business Review titled “Why Every Organization Needs an Augmented Reality Strategy.”

This webinar will provide insight and guidance into the key strategic choices and deployment approaches companies should consider along their AR journey. From leadership to execution, this session will provide a road map for how companies should deploy AR, as well as the critical choices companies will face integrating AR into their strategy.